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Virtual Shop The project aims to implement a service e-commerce, the site www.brashop.it, using virtual reality techniques.
Virtual Shop e-commerce allows you to extend the level of attraction and potential of traditional malls have while avoiding their weaknesses such as overcrowding, rigid schedules, holidays, etc..
The idea is to make more and more "real" purchase "virtual", recreating environments and allowing the user maximum interactivity possible, and encouraging the use of a purchasing model that can be developed alongside the traditional shopping area. The customer Zizzola moves in the virtual streets as if he were walking in circles and can enter the shops that reproduce exactly the reality. The physical environment plays the virtual tour that allows you to move towards the service / product of interest, to choose and evaluate proposals on their shelves and then to buy through the shopping cart ..
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